April 2018

Preview of Fall/Winter 2018 Collection 

Vogue UK


"...'This Is James' showcased an exquisite menswear collection. Classic pieces - coats, pinstriped trousers and crisp white shirts with design details cleverly juxtaposed for the modernity; studs and buttons along shoulder lines and floral print inserts accentuating each piece of this contemporary collection...." Vogue China 



"The collection pretty much represented everything we would imagine the brooding, artistic, perfectly groomed, bachelor-next-door’s closet to contain and more. A classic black trench reinvented, the eternal combination of chocolate with gold, pinstripe fitted trousers and a chic teal blue shorts suit were the highlights of this jaunt down the intellectual’s fashion high street. The quirky details were not lost on us - the puffed cuffs, epaulet-reminiscent shoulder studs, blooming spring floral inserts and cool pinstripe piping. An irresistible air of old-school classics reinvented for the modern thinker." Micro Macro Magazine



October 2017

This Is James Spring/Summer 2018 Collection "Love Tonic" was showcased during Tokyo Fashion Week - Amazon Fashion Week Tokyo. The design concept is inspired by first love in a conventional term which is portrayed in the designs/looks. Read the full interview about the brand and its SS18 collection here

WWD Japan


September 2017

September 24th, 2017 marks the first anniversary of the debut collection of This Is James. Its first collection Spring/Summer 2017 Pause - Moment of Clarity in British Vogue.


March 2017 

This Is James Fall/Winter 2017 Collection "Good Boy" was showcased during Vancouver Fashion Week. Hoodie coats, leather shorts with leggings, crisp white shirt underneath, elbow patch sweaters, school boy cardigans, denim Sherpa coat, stripe wool pants and more…   He represents a confident, self assured and ambitious young gent. 


September 2016

This is James' debut collection Spring/Summer 2017 Collection launched on September 24th, 2016.

Menswear Brand: "This Is James" is all about Haute Modernity.

He reminds us of James Dean in Rebel without a Cause and James Bond 007.  The team behind this menswear label TIJ are inspired by a rich mix of cultural influences such as music and street art. The philosophy is to create an individual with a unique style by mixing the best cultural influences from the past, the present and the future for the modern man. The ideology is played out in its first collection for Spring/Summer 2017. The collection "pause" is a dynamic display of happy, calm, relaxed, vibrant and youthful colors in combinations. Innovative use of materials, details and colors produces an overall look that is classic and modern but also edgy and eccentric. In addition, wearable - comfortable and commercial. The vibrant ready to wear collection of sweats, jackets, shorts and shirts are designed for a modern gent. The typical TIJ customer has strong beliefs and is not afraid to make a style statement. Though not trying to make it obvious, can't help but get noticed for his sense of fashion and charisma.